Audience analysis is important because it is part of your preparation process in order to ensure that you have completed the appropriate research and homework on who you will be presenting to. Conduct a general audience analysis. For example, the audience members are made up of ages between 12 years old and 60 years old. Religion B. Nevertheless, depending on the occasion, asking about race may be necessary. What do the members of the audience need to know, what do they already know and what are they interested in learning? Writing the background of your study should not be an overly daunting task. Chapter one of this study of the education of minorities in the United States delineates the past record of the educational system in equating the educational levels of whites and minorities. Completing an audience analysis is critical because in order to communicate information effectively, you need to understand who your learners are. Place of Residence (city, province, town) 5. It’s the starting point for many traditional instructional design models, such as ADDIE. Cues. Using the word "A-U-D-I-E-N-C-E" as an acronym, here are some general audience analysis categories to consider: Audience Analysis: My audience will consist of different age groups, genders, and educational background. Question: 50- Select the correct factor of an audience analysis that best represents this statement... Megan is collecting information about her audience, but only focuses on their age, ethnicity, educational background, economic status, and biological sex. Audience Analysis Demographics—physical characteristics Psychographics or attitudinal analysis—psychological characteristics Demographics Age Race, Ethnic background Gender Religion Educational Level Attitudinal Analysis Attitudes—likes, dislikes such as food, music, clothing Values—right or wrong such as drinking Beliefs—true or false such as God or Elvis Determine … You already adjust vocabulary and tone to suit your audience. "General Audience Analysis" 1. Place of Residence (city, province, town) 5. 14.1.4 Audience Analysis A crucial step in a safety training needs analysis is to analyze the target audience. By. Found insideThis unique program teaches listeners how to "decode" and reply to non-verbal signals from friends and business associates when those signals are often vague and thus frequenly ignored. This series seeks to … Economic Status (Household income above 30.000 or below 30,000) 7. c. economic standing. The messages, usually nonverbal, sent from a listener to a speaker are called. Found insideThe Second Edition includes new coverage of Monroe's Motivated Sequence, discussions of TED talks and PechaKucha, extended treatment of fallacies, and expanded emphasis on outlining. Understanding Your Customers: How Demographics and Psychographics Can Help. Use the sheet below. Use the sheet below General Audience Analysis Age Range Male-Female Ratio Educational Background Educational Institution Place of Residence (city, province, town) Marital Status Economic Status (Household income above 30,000 or below 30,000) Language Spoken Religious Affiliations/beliefs Ethnicity (Race) An even more sensitive (and politically charged) subject than gender, ethnicity may be a topic to avoid if possible. U nderstanding – What is their knowledge of the subject? Education and Race: An Analysis of the Educational Production Process. - Education - Career. Understanding Audience Background, Attitudes, and Beliefs. General Audience Analysis Age Range Male-Female Ratio Educational Background Educational Institution Place of Residence (city, province, town) Marital Status Economic Status (Household income above 30,000 or below 30,000) Language Spoken Religious Affiliations/beliefs B Identify your general and specific purpose. Found insideThis book examines the reception of rhetoric and the rhetoric of reception. A. online. Organizing based on Audience Analysis. Most professional speakers send their clients a multi-page questionnaire in order to gather enough information about them and the speaking event to properly customize their speeches. purchasing power. GENERAL AUDIENCE ANALYSIS Age Rang Male Female Ratio Educational Background /Educational Institution/ Place of Residence (city, province,
town) /Marital Status Economic Status (Household income
above 30.000 or below 30,000) Language Spoken Religious Affiliations/Beliefs Use the sheet below. Age Range 2. Too much vocal garbage. 11.2 Concept 1: Know Your Audience. Question: 50- Select the correct factor of an audience analysis that best represents this statement... Megan is collecting information about her audience, but only focuses on their age, ethnicity, educational background, economic status, and biological sex. Using the word "A-U-D-I-E-N-C-E" as an acronym, I have defined some general audience analysis categories that these surveys should include. A nalysis - Who are they? How many will be there? Sometimes an argument fails or is ineffective simply because the writer chooses the wrong reasons and evidence for the target audience. Economic Status (Household income above 30.000 or below 30,000) 7. If you were giving a persuasive speech to a general audience arguing that all children should learn to speak Spanish as a second language in the public schools, the most important factor to consider when analyzing your audience would be to: A. As a result, this thesis presents a rhetorical analysis of some of the speeches that either occurred during or influenced President Bill Clinton’s first term as president. Educational background and many more. A well prepared speech that is ill-suited to the audience can have the same effect as a poorly prepared speech delivered to the correct audience. D emographics – What is their age, sex, educational background? The background of the study is the key to introduce your audience to your research topic and should be done with strong knowledge and thoughtful writing. For example, if you are making a presentation on "Future Careers", knowing your audience's average age is vital. online. When we analyze our audience, there are three ways to do this; demographic analysis, attitudinal analysis, and environmental analysis. What is the age of people in the audience? Are there significant cultural differences within the audience? Demographic Analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Understanding the target audience is one of the cardinal rules of effective eLearning development. 1. How many will be there? Guess the Target Audience: Audience AnalysisFind 3 different magazine/news articles, print advertisements, blogs, etc. The safety trainer should determine the general educational background of the audience, their job duties, their previous training his tory, their length of employment, the general emotional climate of the organization, behavioral norms, Is this source too elementary, too technical, too advanced, or just right for your needs? 3.3: Audience analysis. Another element of audience is psychographic information, which focuses on audience attitudes, beliefs, and values. The previous subsection explained the necessity of gauging your audience’s level of knowledge in a given subject area, and that extends to their more general level of education as well as other demographic factors such as age, gender, religion, income, location, and so on. Take any General Education Humanities course. When preparing a message, the speaker analyzes the audience … Audience analysis is conducted to identify and understand the priority of the audience. Found inside – Page 69General interest for possible audience analysis . Harrison , Gordon A. CROSS - CHANNEL AT- 2 , 6 , 14 , 23 , 24 , TACK . ( THE U.S. ARMY IN WORLD WAR 31 ... b. cultural analysis. Is the publication aimed at a specialized or a general audience? There are three phases in audience analysis. The first is adapting to your audience before you speak. There are three ways to do this: demographic analysis, attitudinal analysis, and environmental analysis. Demographic analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Found inside – Page 13audience research attitudes of main protagonists with a range of texts, and audience analysis often involves detecting changes in attitude, ... Tell the audience how nervous you get when speaking. Found inside – Page 43A good or expert knowledge of audience analysis is required for the effective ... backgrounds as well as different levels of education and attention spans. 2. Answer-4. From my background in the communication field, I appreciate rhetoric and its influence. In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face. Describe audience analysis by inference. Found insideAudience Analysis Worksheet Topic: General Description Measures: Age group: M/F Educational level: Uneducated/Educated/Highly Educated Occupational type: ... During your studies, you will accumulate 120 hours of formal education which may be applied to a CDA Credential™. To properly diagnose an audience, you need to understand who they are. Age C. Education D. Cultural background General Education Level. Knowing your learners helps you to shape your message in a way that's most likely to resonate with them. An effective strategy must concentrate on the priority audience. Found insideThough audience expectations differ from genre to genre, it is possible, through the study ... educational background, or general orientation toward action. +16 more terms. Found inside – Page 131... YOUR AUDIENCE Based on the purpose and objectives, general audience, and organizational constraints, the most appropriate level of audience analysis is ... Public speakers must look at who their audience is, their background, attitudes, and beliefs. Marital Status 6. If you’re speaking to a white, suburban high school audience, it’s not the same as speaking to inner city teens. There has been research completed on presidential rhetoric. John Thill and Courtland Bovee (Thill & Bovee, 2004), two leading authors in the field of business communication, have created a checklist for planning business messages. Karl Terryberry notes that "successful writers tailor their messages... to the needs and values … Found inside – Page 97With respect to the audience for women's magazines , Hermes ( 1995 ) has identified ... thus accentuating differences that show up in the general audience . Written by an expert in the field, this book has the tools you need to become a relaxed, effective, and commanding public speaker. ECE Associate Degree Curriculum. d. group membership. The intense study of business writing and speaking using audience analysis. Found inside – Page 17Audience Analysis Contrary to what many might believe, there is more than one ... BACKGROUND (including education, experience, and familiarity with your ... Proper audience analysis will assure that you give the right speech to the right audience. Found inside – Page 852 Once Alice had identified a priority health problem, a target audience, and direct and indirect contributing factors, she and her staff were ready for ... Designers often begin the analysis with a series of demographic and background questions such as: Who will enroll in the course/training? (None should be intended for a “general audience.”)Copy/paste the URL link to the example or a photo/screenshot of itSummarize the article/advertisement/blogWho is the audience the article/advertisement is intended for? Explain audience analysis by direct observation. Found inside – Page 25... and e) General audience analysis skills. Kerby and Romaine (2010) described four strategies to increase the level of attention and interest of audience ... education background. Found inside – Page 31CHAPTER FOUR VAVAVA TARGET AUDIENCE ANALYSIS 1 - Table 15. ... Consequently , other factors such as occupation , family income , and educational level were ... Project Background: ... these upcoming elections provide interesting case studies for audience analysis — especially after the contentious 2020 election cycle. Example of a target audience: Women, 20-30 years old, living in Los Angeles, with a bachelor’s degree, monthly income of $4,000 – $6,000, and passionate about fashion and decor. Found inside – Page 249The trainer should determine the general educational background of the audience, their job duties, their previous training history, the length of employment ... § Educational and professional background, § Knowledge and experience levels, § English-language ability, § Reading situation. Is the information covered fact, opinion, or propaganda? Found insideThis informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media. Program Elective (a) Credits: 3.0. social class. Copy and answer Julie Maddock. Audience Demographic. Found insideHere is a practical tool for teaching communication in the language classroom, suitable for use with students from elementary to advanced level. The book contains instructions for over 100 different participatory exercises. Audience analysis is merely a matter of determining the characteristics of your audience. Educational Background: Educational background of the audience of the inaugural lecture varies. An audience analysis is intended to help you identify your, what else, audience. The speaker should attempt to reach the most accurate and effective analysis of her audience within a reasonable amount of time. All are important aspects that will help build up the structure of your speech, and this can only be achieved by conducting an audience analysis. If retailers don't know what customers want, or ignores requests, clientele may choose to shop elsewhere. For example, speakers can assess the demographics of her audience. In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis, and (5) the topic interest and prior knowledge analysis. Audience-centered: Tailored to an audience. d. q-factor. Marital Status 6. Lucas' The Art of Public Speaking is the leading public speaking textbook in the field . 4. Demographics-What is their age, sex, educational background? "Audience Analysis" 1. a. situational audience analysis. When we use the term audience analysis, we mean looking at the audience first by its demographic characteristics and then by their internal psychological traits. Where are they located? A nalysis – Who are they? Found inside – Page 2007A general description is provided below; for additional details see Table M. 1. Baseline audience analysis. The information required for this level of ... The second stage is audience analysis. Information about the audience’s gender, age range, marital status, ethnicity, socioeconomic status, and other variables that can influence their frame of reference. According to your textbook, you should always combine demographic audience analysis with _____ audience analysis. Public speakers must look at who their audience is, their background, attitudes, and beliefs. Robin Jeffrey, Emilie Zickel. The research can include anything from age, gender, audience’s size, social class, educational level, cultural background, and occupational status. The audience for the instructional design consists primarily of adults in the education profession. The following tables present a general set of competencies typically required of sales personnel. This model has six stages – needs analysis, audience analysis, task analysis, design, implementation, and testing and evaluation. Audience Analysis for Portfolio 3 (Kiefer) As part of a thorough analysis of an argument, you can examine closely whom the writer targets for an argument. View PUBLIC SPEAKING HANDOUTS.docx from ENG 31A at Mindanao State University. August 22, 2016 ~ Salem Whalen. Communication in the most general sense is the process of transferring information. The logic of report organization is the same as the logic discussed in Module 2 for shorter messages. Inappropriate humor. General Audience Analysis Age Range Male Female Ratio Educational Background Educational Institution Place of Residence (city provincetown) Marital Status Economic Status (Household income above 30 000 or below 30.000) Language Spoken Religious Affiliations/beliefs 2 Identifu uour general and specific purpose. consumption habits. When you choose a topic, it is important to find out your audience's attitudes toward the … Posted on May 3, 2012 Author Manuscriptedit Categories Education Tags analysis, Editing, research, writing 4 Comments on Factors of Audience Analysis Audience Analysis Every act of writing takes place in a new context, with a unique time, place or reader to take into account. The more you know and understand about your audience and their needs, the better you can prepare your speech to assure that you meet their needs. The market analysis usually involves three key steps: General industry overview. J. Langer's measure of topic-specific knowledge was administered prior to each writing task. EDU-240 - EDUCATIONAL PSYCHOLOGY: Lecture: 3. Found inside – Page 7... audience analysis: (a) Education, (b) Status, (c) Attitude, (d) Demographics and (e) Psychographics (Table 1.2). Table 1.2 Audience Analysis Education ... In this section, we discuss Audience Analysis, which can be used to narrow and adapt your topic. Guess the Target Audience: Audience AnalysisFind 3 different magazine/news articles, print advertisements, blogs, etc. “you can’t reach people that you don’t know.” questions to ask of the audience • demographic information which are significant? Proper audience analysis will assure that you give the right speech to the right audience. A. Attitudinal Analysis addresses the audience's attitudes, beliefs, and values. Strategic Communication Process: Audience Analysis. A key component of rhetorical analysis involves thinking carefully about the “rhetorical situation” of a text.You can think of the rhetorical situation as the context or set of circumstances out of which a text arises. 5. Found insideCommunication skills with management; and V. General Audience Analysis Skills. Respondents were asked to rate the importance of each skill, ... In a class setting, other students and instructors will already be familiar with the assignment and the subject matter about which you are writing. A Word on Narrative Use the sheet below. Found inside... Your Audience Based on the purpose and objectives, general audience, and organizational constraints, the most appropriate level of audience analysis is: ... Using the word “A-U-D-I-E-N-C-E” as an acronym, I have defined some general audience analysis categories that these surveys should include. Came across as a know-it-all. 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